Brand Identity & Packaging

Mild is not a young man's tipple. That was the problem facing Banks Beer when it wished to increase sales of mild by appealing to younger drinkers. Our solution was to bring the category up to date with an iconic and premium design that made mild look cool and contemporary. The success of the approach led to a further commission to design new gold-plated hand-pulls, bar-top pumps and pump clips for the brand and, subsequently, redesign the company's pub fascias.