Added Value Packaging

Bombay Sapphire's brand strategy had evolved away from emphasising its design and style credentials and towards its historic heritage of craft and quality. Our tactical packaging for the 70cl bottle for Christmas needed to reflect this new positioning.

Our solution was to create packaging that required the same extraordinary levels of craft skill and attention to detail to produce as goes into every bottle of Bombay Sapphire. The intricate pack, which includes a cocktail recipe book, has a precious feel that captures the exotic nature of the brand and makes heavy use of specialist hand-applied finishes such as foils, embossing and debossing.