Christopher Kane Partnership

Premium brands don't just need to be talked about - they need to be talked about by the right people in the right places. To stimulate media interest in Bombay Sapphire, we commissioned Christopher Kane, UK Fashion Designer of the Year 2009, to design a unique limited edition hand-made glass for Bombay Sapphire and Tonic. We then packaged this glass, together with a bottle of Bombay Sapphire, in an exquisite hand-made crystal glass box secured by a Christopher Kane-designed Bombay Sapphire belt. Just five of these luxury gift packs were produced. Displayed in Selfridges and priced at £2,000 each, they generated substantial media value.