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  • Gift Packaging


    Our brief was to create tactical packaging for the 70cl Bombay Sapphire bottle during the key Christmas sales period to re-invigorate interest in the brand and tell the Bombay Sapphire cocktail story. Our intention was to create packaging that buyers would wish to keep, but we had the added complication of needing to tell two stories - the brand story and the cocktail story.

    Our solution was to wrap a steel pack in a lenticular cover that, viewed from one angle, showed the Bombay Sapphire bottle, and viewed from another angle showed one of four Bombay Sapphire cocktails. We also created a cocktail recipe book for inclusion in the pack to encourage buyers to explore the spirit's unique properties in cocktails.