Point-of-Sale

Bombay Sapphire already had visibility on the back bar when we were challenged to give the brand even more in-bar presence to stimulate sales. Our solution was to develop a range of point-of-sale items to provide instant brand recognition, while at the same time expressing Bombay Sapphire's contemporary design associations.

Branded in-bar items like this need to be more than merely useful if the top-end of the trade is to be persuaded to accept them - they need to be objects of desire. So, pouring jugs, ice buckets, cocktail shakers, pourers and bottle glorifiers were all designed to be deliciously desirable.