Travel Retail Exclusive

The Travel Retail Exclusive team asked us to create a concept that would both challenge business travelers' perceptions of Bombay Sapphire and generate extensive media/PR value for the brand. Our solution was to give travel customers a bigger and more holistic brand experience by creating a signature scent for Bombay Sapphire.

Developing the scent, in collaboration with France's finest perfumer in Grassé, took over a year. The link to the brand was the scent's distinctive tones of orris, Bombay Sapphire's most expensive botanical ingredient. We applied it across a range of cosmetic products, including body lotion, body wash and scented candles. The project led directly to significant media coverage, including two full pages in the centre section of The New York Times.