Brand Education

When we were asked to launch this new brand of tequila in the UK market, our strategy was to encourage tequila aficionados within the trade to engage creatively with the brand's unique product qualities. The way to do so was to encourage them to create a series of new cocktail recipes using the spirit. We then collected these into a brand information booklet, which also included the brand's story and credentials. The tactile and artisan production values of the finished booklet reflect Cazadores's own handcrafted provenance.