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La Poire Launch
The taste of Grey Goose's new pear flavoured vodka was so
exquisite it called for a unique approach to launching it to the
top end of the UK bar trade. Our solution was to partner with Marco
Pierre White's Michelin-starred chef to create a classic French
pear tart.
We packaged each tart in a beautiful box, together with a booklet
describing the meticulous care and skill that goes into every
bottle of La Poire. The boxed pear tarts were used as a memorable
and mouthwatering leave-behind when the brand ambassador personally
visited each bar to conduct a personal tasting.