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  • La Poire Launch


    The taste of Grey Goose's new pear flavoured vodka was so exquisite it called for a unique approach to launching it to the top end of the UK bar trade. Our solution was to partner with Marco Pierre White's Michelin-starred chef to create a classic French pear tart.

    We packaged each tart in a beautiful box, together with a booklet describing the meticulous care and skill that goes into every bottle of La Poire. The boxed pear tarts were used as a memorable and mouthwatering leave-behind when the brand ambassador personally visited each bar to conduct a personal tasting.