Patrick Cox's Signature Scent

Like many fashion designers before and since, Patrick Cox wished to build on his success and celebrity status by launching, in partnership with Boots, a signature scent. We worked with Patrick to develop male and female scents and the brand's visual identity. We then collaborated with Italian glass producer Bormioli to create a vial of blue or pink glass inside a square bottle that represented a first in glass manufacturing. The fragrance, called HIGH, was launched exclusively into Harvey Nichols.